The new face of the future: Farah Jefry Is the star of football’s next chapter

At 22, Farah Jefry isn’t just playing football; she’s helping a new generation of women in Saudi Arabia and across the globe. Refresh the Game, Pepsi’s latest campaign, Jefry doesn’t appear as a token gesture or a rising hopeful. She stands confident among legends. As one of the campaign's stars, Jefry shares the screen with the likes of icons like Alexia Putellas, Caroline Graham Hansen, Lauren James, and Leah Williamson, as well as Pelé, Ronaldinho, and David Beckham. 

For Jefry, this moment isn’t about arrival. It’s about momentum.

“Being one of the first professional female footballers in Saudi Arabia is an incredible experience,” she says. “I feel a sense of responsibility to represent and uplift other women in the sport.” 

In her interview with Pepsi, she speaks not of obstacles, but of intention: advocating for better training conditions, pushing for increased visibility, and committing to building a footballing culture that celebrates joy as much as it does winning.

In Refresh the Game, Jefry stars in a high-energy scene opposite Lauren James, set in a Wild West backdrop that reimagines one of Pepsi’s most iconic football commercials. Between cheeky nutmegs and quick-footed volleys, there’s a playful electricity to her presence. But beneath the fun is something more powerful: representation on a global stage.

“I never expected to be battling it out in the Wild West with my fellow footballer Lauren James,” she laughs. “Everyone grew up watching Pepsi’s iconic football ads, and to be starring in one of them myself has been an unbelievable experience.”

Jefry's ambition is clear. She wants to improve her game, refine her awareness, and earn a call-up to the national team. And if her past is any indication, she won’t just reach those goals, she’ll set new ones.

When asked how she stays motivated, Jefry doesn’t offer a rehearsed answer; she speaks like someone who knows exactly where she’s headed. “I set short-term and long-term goals,” she says. “I embrace challenges as opportunities to grow. And I always come back to the joy the sport brings me.”

That joy is unmistakable. It lives in the way she plays. It lives in the way she speaks. And now, it lives in the imagery taking over screens around the world.

She’s not the future of football because she fits the mould. She’s the future because she’s reshaping it.