Peyton Manning, 50 Cent ads headline star-studded Super Bowl LX commercials

The on-field action between the Seattle Seahawks and New England Patriots at Super Bowl LX will be the main focus tonight, but the event also doubles as America’s biggest advertising stage.

Every year, major brands treat the event like a blockbuster premiere, airing big-budget commercials - reportedly costing up to $10 million for a 30-second slot - featuring A-list celebs, NFL Hall of Famers, and more.

Here’s a sneak preview of some of the star-studded Super Bowl LX commercials gracing your screens this evening.

Watch Super Bowl LX live on DAZN for only 99p

DAZN’s latest Game Pass deal gives you complete access to Super Bowl LX, alongside full replays of every playoff and regular season game, for just £0.99 / €0.99 / $0.99.

As the only place to watch Super Bowl LX with the US broadcast & ads and in your local language, you can catch the game live or on-demand, as Drake Maye’s New England Patriots face the Seattle Seahawks’ dominant defense with the Lombardi Trophy at stake.

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DoorDash

DoorDash has teamed up with rapper 50 Cent, real name Curtis Jackson, for a wordplay-heavy ad built around “delivering beef,” both literally and figuratively.

While pulling items out of a delivery bag, 50 Cent playfully drops references to his long-running feud with Sean Combs, AKA Diddy.

Bud Light

Bud Light is calling in the big guns again, including Hall of Fame quarterback Peyton Manning, 18-time Grammy nominee Post Malone, and comedian Shane Gillis.

The trio chase a runaway keg at a wedding in a chaotic scene.

Michelob ULTRA

Michelob ULTRA’s Super Bowl ad has actor Kurt Russell in full-on coach mode on the ski slopes, barking instructions at fellow actor Lewis Pullman in a cameo-filled feature.

Pringles

Pop star Sabrina Carpenter fronts Pringles’ spot in a bizarre tale of romance. In the ad, she finds her “true love” - a man made entirely out of Pringles.

It all ends in tragic fashion... or does it?

To catch these ads and many more from brands like Pepsi, Oakley, not to mention the big game itself, tune in on Sunday with your DAZN NFL Game Pass subscription.