Eddie Hearn believes the winner of Lewis Crocker and Paddy Donovan's rematch has the chance to inspire a new generation of fighters when they face off tonight.
The pair headline Belfast's Windsor Park in a highly anticipated second dance, this time with the IBF welterweight title at stake as they bid to become world champion.
For Crocker and Donovan, two of the division's true rising stars, the chance comes not only with the biggest prize of their lives, but the opportunity to enter folklore too.
Speaking at a media round table, Matchroom boss Hearn feels that a win for either man can turn young fans to the sport, following in the footsteps of Katie Taylor.
"I think for people here on the night, some of the younger generation will experience their first big fight," he said. "These fights don't come around very often in Ireland.
"You'd hope any kid or young amateur boxer will see what is possible. Especially if you're from Northern Ireland, this is one of their own fighting in Lewis Crocker.
"Katie Taylor will remain the greatest role model of all time, and every female fighter that has come through says she is her idol. She continues to do that now.
"You need to show the younger generation what's possible, and with these two, it's going to be so wild. It will be raw, it will be lively. We want to do more of these."
Watch Lewis Crocker vs Paddy Donovan II, plus the whole undercard from Belfast's Windsor Park, with a DAZN subscription this September.