It's not just the undisputed heavyweight title which will be on the line come July 19, but also a Bentley.
Oleksandr Usyk and Daniel Dubois will meet at Wembley Stadium this summer live on DAZN for all four heavyweight titles in a rematch of their 2023 contest.
The Ukrainian stopped Dubois in the ninth round on that occasion, but the biggest talking point came in the fifth round when a Dubois body shot which floored Usyk was deemed a low blow.
This moment of controversy has been a major gripe for Dubois and his promoter Frank Warren ever since, and it has been front of centre of the media events to kick off the build up to a huge night of boxing in the English capital.
The stakes were heightened for this contest when Usyk and Warren crossed paths in the talkSPORT studios with the WBA, WBO and WBC heavyweight champion asking Warren to buy him a Bentley if he beats Dubois.
"When I win, you are going to give me a Bentley," Usyk asked Warren.
"So when Daniel wins, you then have to give him a Bentley," the promoter replied.
Uysk then responded with a slight issue, "But I don't have a Bentley."
After securing back-to-back wins over Tyson Fury last year, Usyk will be looking to extend his impressive winning record against British opponents which currently stands at 7-0.
However, Dubois has improved significantly since his first meeting with Usyk in Wroclaw and he will be eager to get a win which will go down as one of the biggest moments in British boxing history.
Fight fans are in for a treat this week, with two amazing fight exclusively DAZN PPV.
Fight fans can purchase either these fight nights individually for $59.99 US; £/€21.99 UK/IRE; $24.99 ROW per PPV or take advantage of the DAZN Knockout Weekend Bundle where both fight cards can be purchased for $90 US; £34.99 UK and €34.99 Europe.