DAZN & TikTok announce partnership to livestream Serie A fixture

DAZN and TikTok have today announced a partnership that will see Serie A football livestreamed on the social media platform.

Juventus' clash with Genoa on Monday, April 6, will be available to watch on the @DAZNFootball TikTok channel, in a world-first for Italian football.

This collaboration will create a shared, real-time community experience around the fixture, allowing active participation through commentary, reactions and co-creation.

The livestream reflects a shared ambition to make live football more accessible, interactive and social for fans worldwide, expanding access to fixtures and exclusive behind-the-scenes content.

DAZN's CEO of Growth Markets, Pete Oliver said, "Partnering with TikTok to bring Serie A to more fans is the latest step we are taking towards making football more accessible, immersive and interactive."

With one in five TikTok users globally following or showing interest in Italy’s premier division, this innovative alliance positions TikTok at the heart of sports culture.

Abbie Raybould, Global Sports Partnerships at TikTok, said: “Working with DAZN to bring live Serie A to TikTok is a big moment for how fans experience football on the platform."

"TikTok LIVE makes that feel immediate and shared, turning a match into something you’re part of, not just something you watch.”

Viewers can tune in to the @DAZNFootball TikTok channel to livestream the Serie A Juventus v Genoa fixture on Monday 6th April, KO 6pm BST / 7pm CET

 

Watch Serie A live on DAZN

Get every game of the Serie A season live on DAZN in the UK & Ireland, and in the US in Spanish language. For more information and to sign up to watch, click here.