Can Rasmus Hojlund follow Scott McTominay’s path to post-United stardom at Napoli?

When Rasmus Hojlund’s move from Manchester United to Napoli was quietly rubber-stamped on deadline day, it felt like the kind of low-key transfer window manoeuvre that can change a player’s trajectory.

Hojlund arrived at the Stadio Diego Armando Maradona on loan from United, a fresh start after two uneven seasons in England where his raw tools often outpaced the service and structure around him.

Now, barely three weeks into life in Italy, he’s already shown the kind of immediate impact that makes Napoli fans dream. Hojlund marked his debut for the champions with a goal in a 3-1 win at Fiorentina, underlining that a change of scenery and system can sometimes be the cure a young striker needs.

That quick start invites an obvious comparison: can Hojlund, who departed Old Trafford chastened by criticism and expectation, follow the path of Scott McTominay – another Manchester United alumnus who found reinvention in Serie A?

McTominay’s story is now used as a template for revival. The Scottish midfielder left United for Napoli in 2024 and produced a career-defining season under Antonio Conte, starring in Napoli’s title run and claiming Serie A’s most valuable player honours before earning a surprise Ballon d’Or nomination. What once looked like a surplus-to-requirements exit from Old Trafford became, in Naples, a launchpad to continental recognition.

The McTominay script – leave a club where your form has stagnated, land at an ambitious team whose system accentuates your strengths, then blossom into a leader – is one that will be running through Napoli’s thinking as they integrate Hojlund.

Conte’s system at Napoli, built around pressing, quick transitions and a clear plan to get runners into the box, suits a centre-forward who can make direct runs, win aerial duels and convert chances with the sort of clinical simplicity Hojlund demonstrated in his opening weeks.

There are caveats. Hojlund’s United spell was marked by bright moments and frustrating droughts; his technical skill, physicality and timing have always been obvious, but so too have his struggles with link-up play under pressure and his dependency on supply. Serie A is a different animal – tactical, compact and punishing of positional naivety.

That said, Hojlund’s early goal shows two things that matter: he still finishes, and he can adapt quickly to a team that will build towards him rather than around him. Unlike at United, Napoli’s midfield and wide players consistently move defenders and create the sort of half-spaces where a straight-running No.9 can prosper.

McTominay’s renaissance is instructive because it shows how narrative can flip. A player deemed expendable in one environment can be indispensable in another when the fit is right.

For Hojlund, the immediate task is modest – build a rhythm, convert the chances Napoli create and show that his debut strike was not a one-off. If he can do that, the rest will follow: playing time, confidence and the chance to become more than a loanee filling a short-term gap.

Napoli’s dressing room already contains recent converts and success stories. Hojlund will judge himself not against what he left at Old Trafford, but against the standards being set in Naples.

It’s early yet. A debut goal doesn’t guarantee a long career renaissance any more than a blank run of games consigns a player to failure. But the signs are promising. In a league famed for reinvention, Hojlund has given himself a fighting chance to write a McTominay-style comeback story.

Watch Serie A live on DAZN

Witness how the 2025/26 Serie A unfolds with over 300 games live on DAZN in the UK & Ireland; and in the US in Spanish language. For more information and to sign up to watch, click here.