DAZN Playmakers is our global creator program designed to help sports creators grow their audience, elevate their brand, and unlock exciting opportunities. Whether you create for a local community or a global audience, Playmakers give the tools, access, and support to take your content to the next level. 

Benefits of participation

Depending on your choice of sport and campaign type, opportunities can include:

  • Access and experiences: Tickets to live events, behind-the-scenes access, and access to DAZN talent and athletes.
  • Content opportunities: Possible access to live rights for your content, considerations for branded projects, and opportunities to collaborate on live events/originals.
  • Distribution and amplification: Opportunities to have your content featured across DAZN broadcast and social channels.
  • Earnings and rewards: Performance-based affiliate commission, creator challenges, merchandise, and a complimentary 3-month DAZN subscription. 
  • Creator support: Expert guidance to help you grow your brand and platform.

Eligibility and requirements

To apply, you must meet the following criteria:

  • Age: Must be 18 years of age or older.
  • Reach: A minimum of 2,000 followers on at least one major platform (Instagram, YouTube, TikTok, Twitch, etc.).
  • Content: A genuine passion for sport and creating engaging content.

Code of Conduct

By applying, creators agree to:

  • Treat DAZN, its partners, talent, staff, and fellow creators with respect (no harassment, personal attacks, or disparagement).
  • Keep content brand-safe (avoid hate speech, discriminatory language, or inappropriate behaviour).
  • Follow all guidelines regarding match footage, music rights, intellectual property, and embargoes.
  • Never purchase followers or artificial engagement, and never manipulate performance metrics.
    Note: Serious or repeated breaches may result in immediate removal from the program.

Click here to view the DAZN Playmaker Terms and Conditions. 

Start your journey with 3 simple steps

  1. Apply: Join our DAZN Playmakers Discord Community and register with our affiliate partner, AWIN, using the links provided in Discord.
  2. Get set up: Once approved, access your ambassador dashboard to retrieve your unique tracking links, discount codes, and onboarding assets.
  3. Earn & grow: Check Discord for upcoming sporting events and briefs. Share your link, track performance in real-time, and earn commissions on every qualifying sign-up.

Frequently asked questions

Program Overview

What is the DAZN Playmakers program?

DAZN Playmakers is our global creator program, built to help creators grow their audience, elevate their brand, and unlock exciting new opportunities.

Who is the program designed for?

Anyone passionate about sports and creating content. You must be aged 18 or over and have at least 2,000 followers on your main social platform, such as Instagram, YouTube, TikTok, or Twitch.

Is the program available in my country and for my local audience?

The program is currently available globally.

What is the program duration, and is there a minimum commitment to participate?

There is no minimum commitment. You can leave whenever you choose. Any eligible final commission payments will be processed when you leave the program.

Can I review the full program terms and contract before joining?

Yes. The program Terms and Conditions are available through the link provided above.

Content and creative

Will I receive a DAZN subscription as part of the collaboration?

A DAZN subscription may be available as a reward, subject to content performance.

What content deliverables are expected?

There are no fixed content deliverables or posting requirements. Campaign briefs may be shared with instructions, and you can decide whether to participate.

Will DAZN provide creative guidelines or content briefs?

Yes. Guidelines and briefs will be shared through the DAZN Playmakers Discord community or by direct message.

Will DAZN provide access to events, approved assets, footage, or sports coverage for content creation?

All accepted creators will receive access to DAZN brand assets. Access to events, tickets, and footage may be available as performance-based rewards.

Can I create content in my own style?

Yes. We encourage creators to produce content that feels authentic to their audience, provided it follows DAZN brand guidelines and applicable rights requirements.

Commission and payments

Is the program commission-only, or are fixed content fees available?

Fixed content fees may be available depending on content performance or specific priority campaigns.

What commission rate applies to my account and how is it calculated?

Commission rates are a flat 15% across eligible sports and markets.

How long is a sale attributed to my tracking link?

DAZN uses a 45-day attribution window. If a customer clicks your tracking link, a qualifying purchase made within 45 days may be attributed to you.

Attribution uses a last-click model. If the customer clicks another marketing channel or affiliate link before purchasing, the sale will be attributed to the most recent click.

How and when are commissions paid?

Commissions are processed through AWIN after DAZN has validated the relevant transactions. Validation is typically completed 30 days after the end of the month in which the sale occurred.

Once approved, AWIN updates the transaction status and makes payment during its next available payment cycle, which runs twice each month.

How are cancellations, refunds, or failed payments handled?

Cancelled orders, refunded purchases, and failed payments are not eligible for commission. These transactions will be declined during monthly validation, with a reason provided in AWIN.

Are there any minimum performance or sales requirements?

There are no minimum sales or performance requirements to take part, unless otherwise agreed as part of a bespoke partnership. DAZN may suspend or remove partners from the program with seven days’ notice.

Rights and brand requirements

Can DAZN use my content in paid advertising?

Yes. DAZN may use creator content in paid advertising to help amplify it.

Are there any exclusivity requirements or restrictions on working with other brands?

There are no exclusivity requirements for creators participating in the affiliate program. Exclusivity or brand restrictions may apply where a separate fixed-fee agreement has been arranged.

Platforms and support

What is Upfluence used for?

Upfluence is used by the DAZN team for creator outreach.

What is AWIN used for?

AWIN is used for affiliate link tracking and commission payments.

What is Discord used for?

Discord is the DAZN Playmakers community hub for announcements, programme updates, support, briefs, and additional incentives such as events and tickets.

Who do I contact if I need support?

Please contact playmakers@dazn.com.