One of YouTube star and part-time boxer Jake Paul's recent targets, Tommy Fury, has responded to the antagonistic celebrity's taunts by warning him he shouldn't attempt to back up his words, if he knows what is good for him.
In recent months, Paul — whose brother Logan also participates in boxing crossovers from the online streaming world — has badmouthed pretty much everyone from Conor McGregor to Floyd Mayweather, whose exhibition against Logan was postponed recently.
Jake has defeated fellow YouTuber AnEsonGib and former NBA star Nate Robinson in boxing bouts, and next faces retired UFC fighter Ben Askren on April 17. However he is killing time until the bout next month by riling up the younger brother of WBC heavyweight champion Tyson Fury, 21-year-old Tommy Fury.
Tommy is 5-0 so far as a professional boxer, but also has his fair share of experience as a television personality, having appeared on British reality show Love Island.
After Paul's unflattering impersonation of the younger Fury, Tommy hit back via Sky Sports, sporting a wig to mock the online personality's look.
"I don't know how you take yourself seriously," said Fury. "I put it on a plate for you, I asked if you wanted to fight, and you decided to laugh it off as per usual.
"Stick to your little YouTube, behind your little desk, and don't come over to this boxing world because you will get laid out in 30 seconds flat!"
It was Tyson Fury, who is in negotiations to face Anthony Joshua this summer in a heavyweight title unification bout, who first suggested that his brother and Paul face off in the ring.
To that suggestion, Paul said: "You are Fury's little brother? If you want to do something don't let your brother do it for you."
Tommy then replied: "Mr Jake Paul, I don't need anybody to do my dirty work. I'll call you out right now myself.
"You can fight me any time, any place, anywhere. All you've got to do is get in touch."