A pioneering new crossover series was announced on Friday as MF & DAZN: X Series will showcase the biggest global names in entertainment, sport, and lifestyle, facing each other in blockbuster boxing events.
The inaugural event will take place on Saturday, Aug. 27 from the O2 in London and features social media megastar KSI looking to avenge his brother’s loss against long-time rival and American YouTube sensation Alex Wassabi. The fight card can be seen in the United States, Canada, the UK, and Ireland only on DAZN PPV. For eveyone else across the world, the card will be available to subscribers on DAZN.
“DAZN’s mission is to deliver the best schedule in boxing for the best price, but also to reach new audiences and the next generation of fight fans. Partnering with the platforms of the biggest stars in entertainment will only help us do that,’ said Joseph Markowski, EVP at DAZN Group.
"We see this partnership as a major growth opportunity for our business. In partnering with KSI, who we have achieved record-breaking success with before, we will build a long-term presence as the home of a new, emerging sports category. Tune in on 27th August for an incredible night that will showcase competitive pro matchups featuring the biggest crossover names alongside DAZN’s best-in-class production capabilities.”
With over 50 million followers across his social media platforms, a number 1 hit album, multiple BRIT Award nominations, and an unbeaten record in the ring, KSI is one of the world’s most recognisable faces. His record-breaking foray into boxing commanded global attention when he beat Logan Paul by split decision live on DAZN in November 2019.
“I’m back," KSI said in a press release.
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"After almost three years, I have returned to take over once again. First on the list is Alex Wassabi. The one who I’ve laughed at many times on my YouTube channel. The one that thinks he will destroy me at his weight. The one who defeated my brother. I’m here to avenge him (Deji) and show the world why I am a force to be reckoned with. HAHAHAHAHAHAHAHAHAHAHAHAHA."
With over 18 million followers and 4.5 billion views, Wassabi is one of the most recognized Filipino American content creators of the past 16 years. While Wassabi initially set out to bring laughter and joy to millions of viewers through his sketch comedy skits, his focus now is firmly on boxing, with his first victory coming in March, beating KSI’s younger brother Deji. Wassabi's goal is to prove that anything is possible through discipline, hard work, and the love of competition.
"I came to the UK this past March and beat one Olatunji brother, and now I’m coming back to finish off the other one all in the same year," Wassabi said.
"Big Deji has no idea what he’s gotten himself into. While he’s been making music, I’ve been in the gym with one thing on my mind, Victory. 2-0 on the way. Thanks to my team & Most Valuable Promotions for getting this across the finish line.”