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'Massive potential!' - Eddie Hearn reveals key Matchroom market ripe with talent
Eddie Hearn hopes Matchroom will be able to platform more stars from Australia over the coming months, stating that the country has "massive potential" for boxing.
The Oceanic nation has seen its fair share of world champion fighters over the years, and continues to offer top-tier champions like Jai Opetaia and Cherneka Johnson.
Throw in other stars such as Skye Nicolson, Sam Goodman, Liam Paro and Justis Huni among others, and the country appears to be in rude health on the fight scene.
For Hearn, it is a market ripe to reach even greater heights, and the promoter believes that commanlity shared with the United Kingdom can help them take off further.
"I always say to the DAZN guys that I think Australia has massive potential," he exclusively told DAZN News. "I think the talent’s there. They’re very similar to us.
"They love their sport, they love a night out, they love a drink. Why not? We’ve got to keep making that investment in this market. I think there’s so much upside.
"That’s why we took this strategy a few years ago. We’ve always done big British shows. We’re the first UK promoter to start doing that in America.
"Then there’s Mexico, Australia, Saudi Arabia. So many more territories have so much more upside. Boxing has existed there, and has been big there, but there’s a lull.
"There’s talent everywhere. That’s what motivates us, a love for the sport and a love for great fighters. When you get that at the top level, it reminds you how great this sport is."
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