Even by the voraciously modernist tableaux of Where's Wally?-esque celebrity spreads that accompany boxing press conferences these days, there's always an outlier to spot.
Tracksuited two rows back from the stage on the right flank of The Pelligon's arched glass auditorium, Olly Murs is an unexpectedly low-key presence among the steady buzz.
The singer-songwriter, television personality and Soccer Aid favourite is no stranger to showbiz razzle-dazzle - you don't score four solo number-one hits without such exposure.
But the Troublemaker star is not here to talk shop on his music career. Even with his next album due to hit the shelves in only a week, he is focused firmly on the man he is with.
Murs came into Sam Gilley's orbit some years ago, training out of the same gym as the Leytonstone fighter. Since then, their friendship has offered fuel for both men's ambitions.
The 'Magic Man' will bid to join the famed ranks of Lonsdale Belt holders when he takes to the ring at Tottenham Hotspur Stadium on Saturday, the home of his beloved Lilywhites.
Per Murs, the star is ready to impress on what he considers "a sliding doors moment", adding: "He's looking good, he's looking fresh, he's ready to go and he looks dangerous."
Yet as Gilley faces Ishmael Davis for the only major belt of note on a stacked bill, he is far from the only man who faces a reckoning in the ring that may define his career to come.
Chris Eubank Jr. and Conor Benn's second dance must deliver plenty to top their first - but if either man can bottle lightning again, they may hold the key to both of their futures.
Blue skies have given way to rain-swept heavens by the time both fighters roll up to the Canary Wharf riverside. The forecast promises a downpour for London in the coming days.
There's no chill in the air, though. Both inside and out, the temperatures are rising, courtesy of a media scrum that spills over chairs and wires, jostling to find their prime position.
From a bank of armchairs tucked behind velvet rope directly in front of the stage, Derek Chisora has done his best to enliven proceedings during the undercard presentation.
The heavyweight veteran, often garrulous without protest, is less sanguine when asked for his advice on winter stadium fights, simply suggesting the stars "wear some warm s—t".
It seems unlikely both Eubank Jr. and Benn will need those extra layers to keep the fires of their rivalry stoked on stage this weekend thouhh. Their sparks need no kindling to fly.
It is a familiar script by now, the rhythm of these events effective variations on a hymn, club-remix extensions of the usual hits, occasionally slowed and with a bit of reverb added.
Mark Robinson / Matchroom Boxing
At the very least, for those who have followed this extended feud from its origins three years ago when the pair's first bout was scotched, the deck has been reshuffled to a point.
Eddie Hearn, long since resigned to silence when Eubank Jr. is in the opposite corner, resorted to a string of Love Actually-style placards that perhaps threw the fighter for a loop.
Likewise, Ring Magazine CEO Rick 'Versace' Reeno's penchant for increasingly large hats offer fond memories of Scary Movie 3, for those old enough to recall the parody boom.
But ultimately, as multiple narratives converge upon the stage, it is the presence of Chris Eubank Sr. that draws most eyes in the room, and the collective intake of breath with it.
The elder man's complicated relationship with his son has been laid bare this week in a BBC documentary that has offered both parent and child the paradox of candid publicity.
Boxing is a sport played out on the grandest stage, a theatre of the absurd oft-dominated by its most interesting, intriguing characters. In part, it explains the appeal of each man.
Yet as Eubank Sr. expounded upon his presence, through passages of Bible scripture delivered with a familiar timbre, the core of reason appeared vanishingly naked before him.
At the end of the day, this rivalry between two men arguably three divisions apart was born on the names of their fathers and their own unique bond more than three decades ago.
It has built upon those foundations through many twists and turns, through genuine dislike corroded into bitter bile and then, perhaps remarkably, codified into begrudging respect.
There may have been little difference from public business as usual between Eubank Jr. and Benn as they traded barbs over their first bout, rehydration clauses and the rest here.
Stood for a face-off together however, with Eubank Sr. and Nigel Benn squaring up before them in gleeful pantomime fashion before a handshake, it appears now as night and day.
Mark Robinson / Matchroom Boxing
This no longer is merely two men determined to put the other one on the ground, no longer two fighters hellbent on ensuring it is their arm raised in the ring come Saturday night.
This is two sons determined to do their fathers proud - and both in the knowledge that, whatever transpires this weekend, they will still have their love and support beyond it too.
That, perhaps, is what makes this more special than the first bout. To paraphrase Murs, it's the right place, right time - and now, with family on-side, both men will settle for good.
Chris Eubank Jr and Conor Benn's much anticipated rematch is live and exclusive on DAZN PPV on Saturday, November 15. Buy for £24.99 UK / $59.99 US.