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DAZN and TikTok set for historic global first with live stream of National League clash
This weekend's National League action will present a first for the league, as DAZN teams up with TikTok to stream Southend United's clash with Carlisle United live and free via TikTok LIVE.
The game-changing collaboration will debut from Roots Hall on Saturday, 8 November, as Southend host league leaders Carlisle, kicking off at 5.30pm.
The game will be streamed live on the @dazn_nationalleague TikTok channel.
It marks a new era for fan engagement, with the partnership giving fans the opportunity to watch live professional football directly through TikTok without the need for a subscription.
DAZN is the home of the National League, and on announcing the latest initiative, Pete Oliver, CEO of Growth Markets at DAZN, said: "This collaboration with TikTok is an important moment in DAZN’s longstanding partnership with the National League.
"Through broadcasting National League content on DAZN’s dedicated TikTok channel and hosting a workshop on leveraging the platform, we’re working with clubs to grow their engagement, tell their stories and reach wider audiences. DAZN is helping make football more accessible and creating opportunities for clubs to thrive in the digital era.”
While Phil Alexander, CEO of the National League, is excited by the collaboration and said: “Our partnership with DAZN and TikTok brings clubs closer to their communities and helps shine a spotlight on the National League at a crucial moment.
"By making National League football available live and free on DAZN’s TikTok channel, we’re giving fans everywhere the chance to connect with the game they love, while building momentum for the 3UP campaign.
This is a fantastic opportunity to amplify our voice, as well as that of the clubs, players, MPs, the Football Supporters Association and fans that are calling for change.”
The live stream is part of DAZN and TikTok’s shared ambition to make live football more accessible, interactive and social for fans across the UK and beyond. While Southend v Carlisle marks the first match to be broadcast live on TikTok, DAZN and TikTok are already exploring further opportunities this season to bring more National League football and behind-the-scenes content to audiences worldwide.
Abbie Raybould, Sports Lead at TikTok UK said: "Football is at the heart of TikTok's global community, it's the number one sport our users follow, watch and play.
"Collaborating with DAZN to bring the National League to TikTok LIVE is a big step towards making football more accessible, immersive and interactive - championing the community spirit that underpins the national game.
"TikTok is a platform that celebrates authentic, local stories and this collaboration will bring fans closer to their favourite clubs."
A week later, on Saturday 15 November, the National League will unite for the “3UP Day of Action”, calling for three promotion places into the English Football League (EFL).
Kick-offs across the country will be delayed until 3:03pm, symbolising the campaign’s demand to “Put Football First”. Supported by clubs, fans, players, MPs and the Football Supporters Association, the initiative reflects the growing momentum for change - with over 93% of football fans, including 83% of EFL supporters, backing the move.
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