A host of global stars, four FIFA World Cup™ winners and tens of thousands of visitors helped the FIFA Stadium become a huge hit at Fanatics Fest NYC.
Kevin Hart, Tom Brady, Logan Paul, KSI and Eli Manning were among the stellar names from sports and entertainment who visited FIFA's football showcase, taking part in games and challenges.
Further stardust was sprinkled on the showcase by FIFA Legends Roberto Baggio, Roberto Carlos, Julio Cesar, Alessandro Del Piero and Marco Materazzi, who joined eager fans in being pictured with the FIFA World Cup and FIFA Club World Cup™ trophies.
Even FIFA President Gianni Infantino paid a visit to Fanatics Fest, chatting with fans and enjoying the atmosphere in the world’s largest arena for sports and collectibles.
The mammoth event, which took place between Friday, June 20 and Sunday, 22 June and starred over 300 celebrities, attracted 125,000 visitors to Javits Center in New York. Stars and fans alike took part in Fanatics Games, with big prizes up for grabs, while there were activations at the FIFA Stadium by local artists.
The ongoing Club World Cup was also a source of fascination, and besides showcasing the trophy, FIFA hosted DAZN watch parties for both FC Internazionale Milano and Juventus FC matches with club legends Julio Cesar and Del Piero.
With drinks on offer at the Michelob ULTRA / MLS Pub, and Club World Cup tickets on sale with exclusive Fanatics Fest discounts, this historic tournament - and FIFA's Stadium - made a major impression on the NYC spectacular.