From December 7 the monthly, installment and annual subscription cost will be updated in select markets (including yours) - in line with the rapidly growing portfolio of live sport and original programming. The new monthly price point will vary from market to market, details shared in the table.
| Old Prices | New Prices | ||||||
| Market | Currency | Monthly | Instalment | Annual | Monthly | Instalment | Annual |
| Australia | AUD | 13.99 | 7.99 | 74.99 | 21.99 | 13.99 | 139.99 |
| Bulgaria | BGN | 19.99 | 9.99 | 24.99 | 19.99 | 199.99 | |
| Denmark | DKK | 99 | 35 | 349 | no change | 69 | 695 |
| Netherlands | EUR | 9.99 | 4.99 | 49.99 | 14.99 | 9.99 | 99.99 |
| New Zealand | NZD | 14.99 | 7.99 | 24.99 | 14.99 | 149.99 | |
| Norway | NOK | 149 | 50 | 499 | no change | 110 | 1050 |
| South Africa | ZAR | 149.99 | 89.99 | 909.99 | 249.99 | 149.99 | 1499.99 |
| Sweden | SEK | 95 | 52 | 519 | 150 | 95 | 950 |
2. In which countries did / will the pricing proposition be changing?
The new price point will be updated in additional select markets at the beginning of 2024.
3. Why are these price rises happening in these regions / in my region and nowhere else?
The new price point reflects the rapidly growing portfolio of live sport and original programming now available, with subscribers receiving nonstop access to top sporting events and competitions, innovative leagues, and 24/7 channels from a multitude of sports including boxing, MMA, NFL, wrestling, men’s and women’s soccer, extreme sports, motorsports, and much more.
4. Why is the price rising?
Our mission is to offer the best portfolio of live sports and original content to fans around the world. The new price point reflects the rapidly growing portfolio of live sport and original programming now available, with subscribers receiving nonstop access to top sporting events and competitions, innovative leagues, and 24/7 channels from a multitude of sports including boxing, MMA, NFL, wrestling, men’s and women’s soccer, extreme sports, motorsports, and much more.
5. How did you land on this new price point?
With the growing portfolio of live sport and original programming available on DAZN, we feel this is a proper reflection of our extensive content portfolio while remaining a great value for our customers.
6. For non-English markets – the content you offer is in English only, so not exactly “accessible” for fans locally. Therefore, how can you justify raising the price on content that we cannot experience in full?
We offer the best value for sports fans and are continuing to invest in and grow the offering across all our sports and content.
7. Will you be offering more content in my local language?
We always strive to offer commentary in multiple languages representative of the leagues, teams, and athletes. For example, an increasing number of fights have alternative commentary options while for the UEFA Women’s Champions League, every single match is guaranteed in up to three language feeds (home team, away team, and English if not yet covered). As always, we will continue to invest in and grow the local offerings.